Making Gaming Tech Better
Our team is made up of industry experts with an understanding of the challenges and opportunities of the betting and gaming industry.

What we do
With more than 100 years of combined experience delivering product and technology for start-ups to tier 1 organisations, the Circle Squared team is able to offer a wide range of tailored services to help businesses succeed in the betting and gaming industry.
Why Circle Squared?
With over 100 years of collective experience in senior leadership roles in the gaming industry, there isn’t much we haven’t done. Throughout our careers we have helped some of the biggest operators in the world on their journeys. It takes skill, understanding and working in the right way.




Passion
We all share a passion for seeing things done well, for delivering sustainable outcomes and for inspiring teams.
Expertise
We each have distinct areas of expertise, but we complement each other well and all major in gaming product and technology strategy, execution and delivery.
Execution
Unlike some consultancies, we don't stop at strategy, we actively seek out execution, as we know that is where we deliver the most benefit to Circle Squared customers.
Flex
We flex our ways of working around our customers – we know what good looks like, but we know that there are multiple ways to get there!
Our Purpose: Simplifying the Complex World of Gaming Technology
The gaming industry is complex, dynamic and ever-changing. It is hard to deliver at pace and scale and in a way that is sustainable and effective for your organisation.
It doesn’t need to be this way.
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M&A Support
In today's high-stakes M&A landscape, understanding a target company's technology and product capabilities is critical for making informed, strategic decisions.
Our M&A due diligence services deliver deep, actionable insights that drive deal success by thoroughly evaluating a target’s technology stack, product offerings, and overall readiness for acquisition.
Our Solutions
Foundational Sportsbook
Our foundational Sportsbook platform (SoloXL) is focused on enabling operators to take Ownership and Control of their business and Empower them to move beyond the constraints faced with typical suppliers.
We're always happy to help
We value your feedback and appreciate you taking the time to let us know what you think.